Online Presence
How an online presence can help your small business thrive
October is NSW Small Business Month and this year’s theme is My Small Business, which encompasses the different aspects of being a small business owner. In this series of articles, our expert business coaches have each shared their ideas and insights on how to shape your business to be the best it can be.
Small business owners today have a powerful ally in their journey towards success: the internet. This article explores the benefits of taking your small business online and addresses the challenges you may face along the way.
“Embracing the online sphere with determination and adaptability will enable your business to flourish in this constantly changing environment,” explains MTC Australia business coach Iyad Ahmed. Here’s Iyad’s guidance on the topic, detailing how an online presence will open doors for your small business!
Advantages of running a small business online:
1. Expanded reach:
The internet breaks down geographical barriers, enabling you to connect with a broader audience. No longer confined to a physical location, you can reach customers far and wide.
2. Cost efficiency:
Online operations eliminate the need for physical storefronts and excessive staffing, significantly reducing overhead costs. This can free up funds for essential investments and growth strategies
Challenges encountered by small business owners online:
1. Intense competition:
The digital marketplace is fiercely competitive. To stand out and attract customers, you need a well-defined strategy and a unique value proposition that sets you apart from the rest. (Have you read our article on developing a strong brand identity?)
2. Technical hurdles:
Small business owners often handle technical issues independently due to resource limitations.
Tips for flourishing in the online world:
1. Establish a strong online presence::
Small business owners often handle technical issues independently due to resource limitations.
2. Stay technologically current:
Keep your business technologically up to date, including maintaining an informative and user-friendly website. Embrace the latest software to streamline your operations and enhance your customer experience.
3. Conduct target audience research:
Know your audience inside out to tailor your offerings and marketing efforts effectively.
4. Regularly evaluate and adapt:
Be responsive to market changes. Whether it’s adjusting your marketing approach or evolving your product offerings, adaptability is the cornerstone of online success.
Seeking assistance in building an online presence?
Still deciding if Self-Employment Assistance is right for you?
Join us for our free interactive webinar, held every Thursday, 10am, via Zoom.
You’ll get a chance to meet one of our experienced Business Coaches to discuss the service in detail. Bring your ideas and questions as they’ll want to hear them!
Our track record of success
“I’ve really enjoyed mentoring sessions with Kathleen through the Self-Employment Assistance Program. The sessions helped me to voice out my business vision and plan, get feedback on my ideas, stay on track with my tasks and communicate new offers.
It is so important to have someone that keeps you accountable and listens to you as working for yourself can get overwhelming, especially at the start of the business endeavours. I would highly recommend the Self-Employment Assistance Program to any new business entrepreneurs.“
“MTC has provided me with a wide range of skills, abilities, and knowledge. Further, through their mentoring program, they have provided extremely valuable advice in many aspects of the business operations.
Finally, as I gained a Bus (Management) / LLB (Honours), I incorrectly assumed I would not learn anything new or of value. The course work, combined with the classes, were a great foundation for the establishment of my business, and the ongoing mentoring has provided guidance to keep me on track to reaching my personal set targets.”
“Being a Mum of 5, life can easily get in the way, especially when it comes to my business. I knew how to do some things but had no real business knowledge until I found MTC Australia.
With Workforce Australia’s Self-Employment Assistance, I learned how to operate my small business. The ongoing mentoring was also super helpful and has continued to drive my success. I had an amazing experience learning through MTC Australia and have come leaps and bounds ever since.”
“I have been delighted to have Simone Moss (Redfern) as my Industry and Skills Coach. In the short time I’ve had Simone’s assistance, I’ve become very aware of her amazing, and realistic, understanding of the nature of being a small (seed) business owner. Particularly one who has survived an unplanned, global pandemic, and the associated business challenges that came, unexpectedly, with Covid.
Thanks to Simone, I now have an MTC business mentor, and I am able to access other small business avenues of support and training, relevant to the nature of my business. Accolades of thanks to Simone and MTC Australia!”
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